Provoke Ltd is a product of labor of love, hard work and attention for the details. Provoke Ltd focuses on retailer of women’s & men’s branded and designer intimate apparel and underwear plus consultancy services for the retail and fashion industry in Bulgaria and Hungary
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About Us

Provoke Ltd. / About Us

Our multi brand boutiques

in Sofia and Budapest are places where every woman can find herself – unlimited and unique. Our boutiques give every woman the opportunity to choose luxury lingerie from high class brands: Aubade Paris, Heidi Klum Intimates, Stella McCartney, Pleasure State, Moschino, Bordelle, Maison Close, Seafolly, Claudia Schiffer Legs by Kunert, Dsquared. Our staff help all clients to make the right choice, catch the mood and take into account all individual parameters.

You can find our stores in the following addreses:

  1. Lege 10, Sofia 1000, Bulgaria
  2. 34 William Gladstone str, 1000 Sofia Bulgaria (Notos Gallery)
  3. Thracian Cliffs Golf & Beach Resort, located on the northern Bulgarian Black Sea coast.



My Lingerie by Provoke

is not a regular lingerie boutique. My Lingerie by Provoke is a way of living. A colourful, sensual, provocative, confident way of living. My Lingerie by Provoke is a philosophy. A romantic story that we would like to write down together. Currently we operate a portfolio of retail stores and a rapidly growing online business dedicated to helping women love and wear beautiful lingerie everyday. Our boutiqes you can find in Sofia, in Kavarna and in Budapest, Hungary. MyLingerie by Provoke in Sofia is a premium lingerie boutique on 10, Lege Str – in the very heart of the city in the middle of a very popular shopping area, known for luxury boutiques, fine dinners and exquisite bars and cafes. In Sofia we have also pop up store in Notos Gallery. You can find our summer pop up multi brand store in Thracian Cliffs Golf&Resort. Our store in Budapest, Hungary is situated in Buda side.

I think that no matter what one`s fashion style is, there is always a place for luxe lingarie underneath it all.